Seems you have not registered as a member of shareusefulinfo.in!

You may have to register before you can download all our books and magazines, click the sign up button below to create a free account.

Sign up

Publishing for Professional Markets
  • Language: en
  • Pages: 355

Publishing for Professional Markets

"Publishing for Professional Markets is the only report of its kind, covering the $15 billion U.S. professional publishing market with full breakdowns by market segment and major media. This report is an essential tool for executives who need to understand the business strategies driving publishing revenues in the medical, legal, scientific/technical, and business markets.This invaluable reports covers: Books Journals Newsletters & looseleafsOnline services databases/directoriesLearn which of these media are forecast to post the strongest growth over the next three years, and what's fueling that growth. Complete with profiles of 30 leading commercial, association, and university press publishers that detail key strategic and financial performance."

Directory of Publishing 2009
  • Language: en
  • Pages: 200

Directory of Publishing 2009

  • Type: Book
  • -
  • Published: 2008-11-01
  • -
  • Publisher: A&C Black

Now in its 34th edition, this is the most authoritative, detailed trade directory available for the United Kingdom and the Republic of Ireland.

Publishing
  • Language: en
  • Pages: 240

Publishing

  • Type: Book
  • -
  • Published: 2011-09-13
  • -
  • Publisher: SAGE

"This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended." - Iain Stevenson, Director, UCL Centre for Publishing At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are: Legal conundrums Cultural conflicts Trade practices Publishing within and across sectors Editorial requirements The challenge of electronic publishing Making your ideas count in print Rationalization and the growth of corporate publishing cultures The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

Global Reach for Gold
  • Language: en
  • Pages: 188

Global Reach for Gold

Presently, he is a professor of management at Fort Hays State University and an adjunct professor at Colorado State University–Global. He has served as a professor of management at Shenyang Normal University, China; a professor of international business at Keimyung University, South Korea; and a professor of accounting and finance at Monarch Business School, Switzerland. He has also taught at Northcentral University and University of Phoenix.

Academic and Professional Publishing
  • Language: en
  • Pages: 510

Academic and Professional Publishing

  • Type: Book
  • -
  • Published: 2012-09-10
  • -
  • Publisher: Elsevier

Academic and professional publishing represents a diverse communications industry rooted in the scholarly ecosystem, peer review, and added value products and services. Publishers in this field play a critical and trusted role, registering, certifying, disseminating and preserving knowledge across scientific, technical and medical (STM), humanities and social science disciplines. Academic and Professional Publishing draws together expert publishing professionals, to provide comprehensive insight into the key developments in the industry and the innovative and multi-disciplinary approaches being applied to meet novel challenges. This book consists of 20 chapters covering what publishers do, h...

Directory of Publishing 2010
  • Language: en
  • Pages: 192

Directory of Publishing 2010

  • Type: Book
  • -
  • Published: 2009-10-13
  • -
  • Publisher: A&C Black

Now in its 35th edition, and compiled in association with the Publishers Association, this is the most authoritative, detailed trade directory available for the United Kingdom and the Republic of Ireland, listing over 900 book publishers. Comprehensive entries include, where available: - full contact details including addresses and websites - details of distribution and sales and marketing agents - key personnel - listing of main fields of activity - information on annual turnover, numbers of new titles and numbers of employees - ISBN prefixes including those for imprints and series - details of trade association membership - information on overseas representation - details of associated and...

Sales Management
  • Language: en
  • Pages: 217

Sales Management

This book is an overview of the role of the sales manager, both at headquarters and in the field, in managing salespeople, personal selling, IT resources, and functions of marketing. The problems of organizing, forecasting, planning, communicating, evaluating, and controlling sales are analyzed. A variety of techniques and pertinent concepts of behavioural science are applied to the management of the sales effort and sales force. Key trends, such as online advertising and social media, affecting sales organizations and sales managers today are highlighted.

Waves of Change
  • Language: en
  • Pages: 363

Waves of Change

This book discusses the impact of the sub-prime crisis, what may ensue, what should ensue and how the industry can extract value from an apparent disaster. It deals with the impact of technologies, both hard ("e.g." information and communication technologies) and soft (new ways of working, "e.g." teleworking) and the impact caused by the waves of change as a result of the climate change juggernaut, including threats ("e.g."reaction against globalization) and opportunities ("e.g." cost reductions from adoption of greener technologies, buildings and ways of working).

Strategic Business Forecasting
  • Language: en
  • Pages: 260

Strategic Business Forecasting

This book provides a working knowledge of the fundamentals of business forecasting that can be applied in the real world regardless of firm size. It takes the reader through basic forecasting methodology, and then practical applications. All aspects of business forecasting are discussed making this book a comprehensive, valuable reference.What is unique about this book is threefold. First, this book is practically oriented. It avoids theoretical, rigorous, and mathematical discussions. It gets directly into how to use it, when to use, what it is used for, and what resources are required of it. Secondly, it incorporates the use of computer and information technology. Thirdly, the book goes much beyond just sales forecasting. It encompasses a wide range of topics of major importance to practical business managers, including economic forecasting, cash flow forecasting, cost prediction, earnings forecasts, and much more.

Professional Academic writing in Global Context
  • Language: en
  • Pages: 224

Professional Academic writing in Global Context

  • Type: Book
  • -
  • Published: 2010-04-30
  • -
  • Publisher: Routledge

Academic Writing in a Global Context addresses the issue of the pressure on academics worldwide to produce their work in English in scholarly publishing, and why the growth of the use of academic English matters. Drawing on an eight year ‘text-ethnographic’ study of the experiences of fifty scholars working in Europe, this book discusses these questions at both a macro and micro level – through discussions of knowledge evaluation systems on all levels, and analysis of the progress of a text towards publication. In addition to this, case studies of individual scholars in their local institutions and countries are used to illustrate experiences of using English in the academic world. Aca...