"The book provides a broad explanation of the criminal activities that affect financial services provides and will help bankers and those involved in financial services to identify and combat financial crime." -- Back cover.
This book is an overview of the role of the sales manager, both at headquarters and in the field, in managing salespeople, personal selling, IT resources, and functions of marketing. The problems of organizing, forecasting, planning, communicating, evaluating, and controlling sales are analyzed. A variety of techniques and pertinent concepts of behavioural science are applied to the management of the sales effort and sales force. Key trends, such as online advertising and social media, affecting sales organizations and sales managers today are highlighted.
"Publishing for Professional Markets is the only report of its kind, covering the $15 billion U.S. professional publishing market with full breakdowns by market segment and major media. This report is an essential tool for executives who need to understand the business strategies driving publishing revenues in the medical, legal, scientific/technical, and business markets.This invaluable reports covers: Books Journals Newsletters & looseleafsOnline services databases/directoriesLearn which of these media are forecast to post the strongest growth over the next three years, and what's fueling that growth. Complete with profiles of 30 leading commercial, association, and university press publishers that detail key strategic and financial performance."
"This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended." - Iain Stevenson, Director, UCL Centre for Publishing At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are: Legal conundrums Cultural conflicts Trade practices Publishing within and across sectors Editorial requirements The challenge of electronic publishing Making your ideas count in print Rationalization and the growth of corporate publishing cultures The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.
Academic and professional publishing represents a diverse communications industry rooted in the scholarly ecosystem, peer review, and added value products and services. Publishers in this field play a critical and trusted role, registering, certifying, disseminating and preserving knowledge across scientific, technical and medical (STM), humanities and social science disciplines. Academic and Professional Publishing draws together expert publishing professionals, to provide comprehensive insight into the key developments in the industry and the innovative and multi-disciplinary approaches being applied to meet novel challenges. This book consists of 20 chapters covering what publishers do, h...
This is a well-established guide to the law as it relates to English corporate and retail banking, cutting to the core of the legal (and non-legal) rules. Besides covering legislation, it also details the statutory Codes with the latest versions in full and a commentary on each one.
Presently, he is a professor of management at Fort Hays State University and an adjunct professor at Colorado State University–Global. He has served as a professor of management at Shenyang Normal University, China; a professor of international business at Keimyung University, South Korea; and a professor of accounting and finance at Monarch Business School, Switzerland. He has also taught at Northcentral University and University of Phoenix.
Now in its 35th edition, and compiled in association with the Publishers Association, this is the most authoritative, detailed trade directory available for the United Kingdom and the Republic of Ireland, listing over 900 book publishers. Comprehensive entries include, where available: - full contact details including addresses and websites - details of distribution and sales and marketing agents - key personnel - listing of main fields of activity - information on annual turnover, numbers of new titles and numbers of employees - ISBN prefixes including those for imprints and series - details of trade association membership - information on overseas representation - details of associated and...