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Developing a Business Case
  • Language: en
  • Pages: 128

Developing a Business Case

How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case. This book provides a framework for building a business case. You'll learn how to: Clearly define the opportunity you'll want to address in your business case Identify and analyze a range of alternatives Recommend one option and assess its risks Create a high-level implementation plan for your proposed alternative Communicate your case to key stakeholders

Managing Crises
  • Language: en
  • Pages: 76

Managing Crises

Crises--anything from a natural disaster to a data-security breach to the defection of your best employee--can prevent you from carrying out your business operations. But with good planning, you can minimize the impact of a potential disaster. This book shows you how to: · Avoid a crisis entirely · Lay the groundwork for managing a crisis · Know when a crisis is imminent · Contain and resolve a crisis · Learn from each crisis you've resolved

Leading Virtual Teams
  • Language: en
  • Pages: 96

Leading Virtual Teams

How do you lead a team scattered all over the globe? How do you keep members you can't see focused, communicative, and productive? This book helps you understand both the benefits and challenges of virtual teams, and shows you how to build and coach a community that promotes collaboration and ongoing communication.

What is Marketing?
  • Language: en
  • Pages: 207

What is Marketing?

Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.

Harvard Business Review on Aligning Technology with Strategy
  • Language: en
  • Pages: 224

Harvard Business Review on Aligning Technology with Strategy

Most companies waste billions of dollars on technology. Don't be one of them. If you need the best practices and ideas for unleashing technology's strategic potential--but don't have time to find them--this book is for you. Here are eight inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Clarify corporate strategy with your IT department - Fund only IT projects that support your strategy - Transform IT investments into profits - Build one technology platform for your entire organization - Adopt new technologies only when their best practices are established - Use analytics to make smart decisions at all levels of your company - Integrate social media into your business

Harvard Business Review on Succeeding as an Entrepreneur
  • Language: en
  • Pages: 224

Harvard Business Review on Succeeding as an Entrepreneur

If you need the best practices and ideas for launching new ventures—but don’t have time to find them—this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: • Zero in on your most promising prospects • Set a clear direction for your start-up • Test and revise your assumptions along the way • Tackle risks that could sabotage your efforts • Carve out opportunities in emerging markets • Launch a start-up within your company • Hand over the reins when it’s time

Harvard Business Review on Winning Negotiations
  • Language: en
  • Pages: 272

Harvard Business Review on Winning Negotiations

Persuade others to do what you want--for their own reasons. If you need the best practices and ideas for making deals that work--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Seal or sweeten a bargain by uncovering the other side's motives - Conquer faulty assumptions to make the right deals - Forge deals only when they support your strategy - Set the stage for a healthy relationship long after the ink has dried - Make promises you can keep - Gain your adversaries' trust in high-stakes talks - Know when to walk away

HBR Guide to Project Management (HBR Guide Series)
  • Language: en
  • Pages: 208

HBR Guide to Project Management (HBR Guide Series)

MEET YOUR GOALS—ON TIME AND ON BUDGET. How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention? Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and capture lessons learned so future projects go even more smoothly. The HBR Guide to Project Management will help you: • Build a strong, focused team • Break major objectives into manageable tasks • Create a schedule that keeps all the moving parts under control • Monitor progress toward your goals • Manage stakeholders’ expectations • Wrap up your project and gauge its success

Harvard Business Essentials, Decision Making
  • Language: en
  • Pages: 192

Harvard Business Essentials, Decision Making

The New Manager’s Guide and Mentor The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips. Decision making is a critical part of management, and bad choices can damage careers and the bottom line. This book offers the tools and advice managers need to avoid common biases and arrive at and implement decisions that are both sound and ethical.

Finance Basics for Tough Times
  • Language: en
  • Pages: 202

Finance Basics for Tough Times

These days, everyone is talking about "the numbers," and more of us are being held accountable for them. But how many of us know what they really mean? This collection gives you smart, succinct guidance on understanding the essentials of business finance.