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An Anatomy of Humor
  • Language: en
  • Pages: 211

An Anatomy of Humor

  • Type: Book
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  • Published: 2017-07-05
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  • Publisher: Routledge

Humor permeates every aspect of society and has done so for thousands of years. People experience it daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a dominating force in our lives. The types of jokes a person enjoys contribute significantly to the definition of that person as well as to the character of a given society. Arthur Asa Berger explores these and other related topics in An Anatomy of Humor. He shows how humor can range from the simple pun to complex plots in Elizabethan plays.Berger examines a number of topicsethnicity, race, gender, politicseach with its own comic dimensio...

Humor
  • Language: en
  • Pages: 208

Humor

In his earlier work the author has studied stress and the personality characteristics that protect us from its effects on health and well-being. In this new book he places humor firmly within the literatures of coping processes, the moderation of stressful experiences, and health by showing how humor can help create and encourage feelings of community, closeness, and control. Lefcourt blends empirical research with anecdotal reports in this thoughtful volume.

The Psychology of Humor
  • Language: en
  • Pages: 464

The Psychology of Humor

  • Type: Book
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  • Published: 2010-07-27
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  • Publisher: Elsevier

Research on humor is carried out in a number of areas in psychology, including the cognitive (What makes something funny?), developmental (when do we develop a sense of humor?), and social (how is humor used in social interactions?) Although there is enough interest in the area to have spawned several societies, the literature is dispersed in a number of primary journals, with little in the way of integration of the material into a book. Dr. Martin is one of the best known researchers in the area, and his research goes across subdisciplines in psychology to be of wide appeal. This is a singly authored monograph that provides in one source, a summary of information researchers might wish to k...

Linguistic Theories of Humor
  • Language: en
  • Pages: 445

Linguistic Theories of Humor

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The Last Black Unicorn
  • Language: en
  • Pages: 288

The Last Black Unicorn

NEW YORK TIMES BESTSELLER “An inspiring story that manages to be painful, honest, shocking, bawdy and hilarious.” —The New York Times Book Review From stand-up comedian, actress, and breakout star of Girls Trip, Tiffany Haddish, comes The Last Black Unicorn, a sidesplitting, hysterical, edgy, and unflinching collection of (extremely) personal essays, as fearless as the author herself. Growing up in one of the poorest neighborhoods of South Central Los Angeles, Tiffany learned to survive by making people laugh. If she could do that, then her classmates would let her copy their homework, the other foster kids she lived with wouldn’t beat her up, and she might even get a boyfriend. Or a...

The Game of Humor
  • Language: en
  • Pages: 197

The Game of Humor

Humor, wit, and laughter surround each person. From everyday quips to the carefully contrived comedy of literature, newspapers, and television we experience humor in many forms, yet the impetus for our laughter is far from innocuous. Misfortune, stupidity, and moral or cultural defects, however faintly revealed in others and ourselves, seem to make us laugh. Although discomforting, such negative terms as superiority, aggression, hostility, ridicule, or degradation can be applied to instances of humor. According to scholars, Thomas Hobbes's "superiority theory"--that humor arises from mischances, infirmities, and indecencies, where there is no wit at all--applies to most humor. With the excep...

Humor in Advertising
  • Language: en

Humor in Advertising

  • Type: Book
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  • Published: 2006-03-23
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  • Publisher: M.E. Sharpe

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Semantic Mechanisms of Humor
  • Language: en
  • Pages: 284

Semantic Mechanisms of Humor

GOAL This is the funniest book I have ever written - and the ambiguity here is deliberate. Much of this book is about deliberate ambiguity, described as unambiguously as possible, so the previous sentence is probably the fIrst, last, and only deliberately ambiguous sentence in the book. Deliberate ambiguity will be shown to underlie much, if not all, of verbal humor. Some of its forms are simple enough to be perceived as deliberately ambiguous on the surface; in others, the ambiguity results from a deep semantic analysis. Deep semantic analysis is the core of this approach to humor. The book is the fIrst ever application of modem linguistic theory to the study of humor and it puts forward a ...

The Senses of Humor
  • Language: en
  • Pages: 280

The Senses of Humor

Why do modern Americans believe in something called a sense of humor, and how did they come to that belief? Daniel Wickberg traces the relatively short cultural history of the concept to its British origins as a way to explore new conceptions of the self and social order in modern America. More than simply the history of an idea, Wickberg's study provides new insights into a peculiarly modern cultural sensibility. The expression "sense of humor" was first coined in the 1840s, and the idea that such a sense was a personality trait to be valued developed only in the 1870s. What is the relationship between medieval humoral medicine and this distinctively modern idea of the sense of humor? What ...

Humor in the Advertising Business
  • Language: en
  • Pages: 205

Humor in the Advertising Business

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.