Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
The enactment of the Companies Act 2003 has transformed companies legislation in Botswana and introduced a completely new corporate culture to the country. This title is a comprehensive distillation of companies legislation in Botswana in one volume.
provide management and directors of companies, both private and public, with a reference work on the most important principles of corporate governance. It discusses the requirements of the Companies act, the recommendations of the 2002 King Report and recent requirements for directors of public-sector enterprises. Throughout the author makes clear how the relevant principles can be practically and progressively implemented.
Looking beyond the year 2000, this text forecasts the impact of technology transfer and information technologies on South African banking. Integrated banking and economic concepts are presented which explore the origins of money, the development of banking and the inevitability of interest rates.
An introduction to research methodology, this textbook contains conceptual and nontechnical descriptions of the methods used by researchers in medical experimentation. Each step of the research process is explained and illustrated with examples from practice. This revised second edition also has expanded sections on clinical research methods, action research, Web resources, and current scenarios.
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
This 2nd Edition covers all facets of the research process, from finding a topic to disseminating the results. The subject is placed in the context of the academic scene and research needs in South Africa, and methodologies discussed include traditional modes of inquiry, research technology such as the Internet, and the role of oral tradition in the social sciences.
This book was specifically written for third year financial management or accounting students at technikons. Its main purpose is to assist students in their understanding of the basic concepts underlying analyses of business enterprises.