provide management and directors of companies, both private and public, with a reference work on the most important principles of corporate governance. It discusses the requirements of the Companies act, the recommendations of the 2002 King Report and recent requirements for directors of public-sector enterprises. Throughout the author makes clear how the relevant principles can be practically and progressively implemented.
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
The basics of fundamental and general nursing science are presented in this health resource for auxiliary, enrolled, and registered general nurses. A strong community nursing focus infuses the outcome-based teachings and questions to stimulate further discussion. Practical information on nursing in South Africa is provided, including working in the legal framework, managing the challenges of nursing in a culturally diverse society, and dealing with patients suffering from HIV and AIDS. Medical teachings on the use of oxygen, temperature regulation, mobility, and skin integrity complement the ethical discussions.
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
An introduction to research methodology, this textbook contains conceptual and nontechnical descriptions of the methods used by researchers in medical experimentation. Each step of the research process is explained and illustrated with examples from practice. This revised second edition also has expanded sections on clinical research methods, action research, Web resources, and current scenarios.
This 2nd Edition covers all facets of the research process, from finding a topic to disseminating the results. The subject is placed in the context of the academic scene and research needs in South Africa, and methodologies discussed include traditional modes of inquiry, research technology such as the Internet, and the role of oral tradition in the social sciences.
A unique guidebook, this collection of discussions on South African public policy focuses on the implementation and management of sound policies in addition to the traditional talks on the creation of such guidelines. An examination of the introduction of South African public policies that can be sustained over a long period of time is also included.
The congruencies between psychology and law are explored in this collection of learning objectives, exercises, and reference material that addresses the intersection of these two disciplines. In addition to practical topics such as crime and policing, the detection of deception and truthfulness, dangerousness and the risk of violence, and the employment of the psychologist as expert witness, it also discusses modern moral issues such as the role and treatment of child witnesses in legal proceedings, investigative psychology and psychological profiling, and the use of insanity and diminished capacity defenses.