Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers: · What are the characteristics for successful entry into new international markets? · How can ‘sustainability’ affect decision making within businesses? · Why are today’s global investors so concerned about national debt issues? · In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? · What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.
We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi. This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.
Applied Economics equips you with the skills and knowledge to apply economic analysis to the current economic problems happening in the world today. Highly praised for its clear presentation, broad coverage of topics, and unique blend of theory and application, Applied Economics brings the subject to life, helping you to understand the relevance of economics in the ‘real world’
This Value Pack consists of Quantitative Methods for Business and Economics, 2/e by Burton/Carroll/Wall; Economics for Business and Management: A Student Text, 1/e by Griffiths/Wall and The Business Student's Handbook: Skills for Study and Employment, 4/e; 1/e (ISBN: 9781405886895)
All specialist economics students, plus students taking a non-specialist module, and social science students taking an economics module will need this book. It will equip them for all various styles of assessment they may face, including paper-based examinations involving longer or shorter questions.
This engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills. Each chapter: * Applies a range of quantitative techniques to business decisions at all stages of the product life cycle * Focuses upon a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy * Explores numerous real world applications, providing many opportunities for student interaction with the topic Qua...
This Online Course Pack consists of the second edition of International Business by Stuart Wall and Bronwen Ress (0273658379), plus access to a Pearson Educationa Online Course. International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an in-depth analysis of the environmental factors, The book then examines the functional and operational issues which organisations face in doing business internationally. This coherent structure is supported by a strong pedagogical framework within the text, And further substantial resources available on a companion website. The second edition of the text offers a thorough update of all material. New and revised cases and examples are extended to incorporate FT articles and extracts, allowing students to see the practical applications of the key concepts. Ideally suited for undergraduate and postgraduate degrees and modules in International Business, its accessibility will also appeal to "non-specialist" students from disciplines outside business and management who take an elective module in the subject.