We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi. This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.
An introductory economics text for undergraduate or equivalent courses, this work emphasizes the economic perspectives needed for the student to properly understand the various functional areas of business and management.
This engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills. Each chapter: Applies a range of quantitative techniques to business decisions at all stages of the product life cycle Focuses upon a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy Explores numerous real world applications, providing many opportunities for student interaction with the topic Quantitat...
Applied Economics equips you with the skills and knowledge to apply economic analysis to the current economic problems happening in the world today. Highly praised for its clear presentation, broad coverage of topics, and unique blend of theory and application, Applied Economics brings the subject to life, helping you to understand the relevance of economics in the ‘real world’
For undergratuate and postgraduate courses in Environmental Economics in Departments of Economics, Business, Geography and Management. Ideally suited for one semester modules, this text has one main aim to bring this subject alive for non-specialist students through highly interactive applications and an accessible yet sufficiently rigorous writing style.
Welcome to Economics Express – a series of short books to help you: · take exams with confidence · prepare and deliver successful assignments · understand quickly · revise and prepare effectively. As you embark on your economic journey, this series of books will be your helpful companion. They are not meant to replace your lectures, textbooks, seminars or any other sources suggested by your lecturers. Rather, as you come to an exam or an assignment, they will help you to revise and prepare effectively. Whatever form your assessment might take, each book in the series will help you to build up the skills and knowledge you will need to maximise your performance. Each topic-based chapter ...
Using real-world examples, the authors clearly demonstrate how quantitative techniques can be applied to business and economics situations. The text is supported by a teacher resource pack that includes a data disk.
All specialist economics students, plus students taking a non-specialist module, and social science students taking an economics module will need this book. It will equip them for all various styles of assessment they may face, including paper-based examinations involving longer or shorter questions.